Overshadow Birt Business Intelligence As Well As Stating Tools – What does it mean to be a data-driven organization? How many platforms do you operate, and how useful is the business data you’ve collected from them?
Companies analyze business and customer data from multiple sources: an organization’s website, email campaigns, customer service, support, or sales staff, to name a few.
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The data ranks high in gaining an advantage over the competition. Every business has data (and lots of it), all coming from multiple data sources. Instead of having ready access to information generated from all these sources, this data is often in hard-to-reach places.
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For example, all of your company’s event data can be in Mixpanel while your sales metrics are provided in Salesforce. Your support handles Zendesk and NetSuite handling your accounting and ERP needs. Can you begin to see where this is going?
Companies today are looking for insights that will drive their decision-making. By investing in a data warehouse with the relevant engineering work before growth requires it, forward-thinking companies can use existing data in new ways to move forward.
A recent McKinsey report presents data extraction, transformation and loading as the first and most crucial step in translating data insights into business value.
Unleashing the value of your analytics means you need to find a simple way to move your data from multiple software-as-a-service (SaaS) applications or internal databases into one place to run your analytics.
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With a service like , you can skip step #2, and within minutes you can connect your data from Salesforce, NetSuite, Pardot, Microsoft SQL Server, MongoDB, Mixpanel, Zendesk and more to any data warehouses such as Amazon Redshift, Google BigQuery, Snowflake , PostgreSQL or MS SQL for advanced analysis.
With some of these tools, you may start getting business insights with simple queries or no queries at all. If you prefer a dashboard and require answers to difficult questions, you may need a simple query.
For example, if Intercom is your data source, your query might include, “How many new calls were made in the last 30 days?” Or what is the median first response time for the period? You can calculate Salesforce KPIs and drill down and segment your opportunity data with a combination of data from your MongoDB running your production database.
Like the apps in the App Store, there are so many options available, but a few always stand out from the rest. We’ve taken it upon ourselves to crowdsource, curate and brainstorm all the best dashboards and BI tools on the web.
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Several tools will help you explore and visualize this data. They belong to the business intelligence category but can vary from Analytics to reporting tools and dashboards. In the list below you will find the tools of these two types.
The tools described here are some of the most popular of the many tools available for you to choose from. Some are better than others, depending on your mission and the level of insight you need.
Before we get started – here’s how to make these tools work for your business (and how they can help)
Choosing the right tool for your business will depend on your specific requirements, as well as the goals you are trying to achieve. The best advice I can offer you before you even dive into this list is to sit down and consider your company’s needs – what do you need to better understand your business?
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Always remember, “garbage in, garbage out!” When you enter good data, you get the best and most satisfying result. Your data, complicated as it sounds, is in so many places across a variety of cloud services – if you’re getting bad data, we can help.
You don’t need to have an IT infrastructure to become a data-driven operation. With , you are just one step away.
Get started in minutes with your data sources connected to sync all your data to your preferred data warehouse. Business insight and analysis right at your fingertips!
Chartio is a SaaS, self-service, business intelligence tool designed to deliver powerful analytics in a simple way. This service supports many different data sources with a focus on connecting to local and cloud-based databases.
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This lightweight tool is best used for pulling data using drag and drop. Chartio’s drag-and-drop interface lets you create rich visualizations, interactive charts, and dashboards that are easy to build and customize. Moreover, they can be relatively sophisticated.
Note, if you are a SQL expert, you may miss functionality that other editors have. If you are not that skilled, then this is for you!
Chartio Pricing: Chartio offers pricing tailored to start from small teams to enterprises. the needs of your organization. All of their plans include unlimited charts or dashboards, and differ in the connections they support or the more advanced features like logs, embedding, etc. Prices start at $40 per user/month (annual billing) in their first tier.
Chartio is a partner, helping you break down data silos and easily visualize analysis-ready data into Charti. Phase and Chartio now.
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Key Takeaway: Chartio is a cloud-based self-service business intelligence (BI) tool (that also lets you connect to on-premises databases) and has a visual drag-and-drop editor for creating dashboards. Those with even basic knowledge of SQL can work on your data effectively and efficiently. Note, if you are a SQL expert, you may find its advanced SQL functionality so great.
Looker (part of Google Cloud) is a cloud-based platform that makes it easy for both data analyst professionals and non-technical users to access and explore their data in an insightful way. While it’s considered a lightweight data exploration tool for SQL databases and beyond, it’s also a great way to look at your data without writing code. This means that non-technical people can model their data source and then turn it into an API.
Looker is a BYOD (bring your own database) solution that works great with already established SQL databases like Amazon Redshirt or Vertica.
. These are building blocks (pre-built pieces of code) that you can leverage to speed up your analysis instead of starting from scratch. Of course, you can always customize the blocks later. Checkout Looker Blocks.
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Looker Pricing: Looker offers custom pricing, and is available upon request. You can choose from an important list of features like Looker Blocks
Looker is a partner, helping you break down data silos and easily visualize analysis-ready data into Looker. Step and Looker now.
Key Takeaway: Looker offers a self-service solution for understanding your data with rich SQL capabilities. Despite its easy offerings, SQL knowledge is required and you need to bring your own database.
Full disclosure, these merged companies are partners with , but that doesn’t mean we can’t provide our unbiased opinion here! Periscope Data, by Sisense, is for tech-savvy people who are already SQL-oriented and looking to break down complicated queries into beautiful, interactive charts. The customization, performance, and flexibility of this tool make it a great choice for those who are SQL-driven, but if you’re not yet SQL-oriented, this might not be the tool for you.
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On the other hand, Sisense offers user-friendly interactive dashboards, with a large number of integrations (original and with third parties – such as ) to receive data from and can handle large data sets very efficiently. SiSense has a great collection of features to enable users to prepare, analyze and visualize complex data. It’s quick and easy to set up, and you’ll be up and running with some simple widgets and dashboards within minutes of installation.
Periscope Data Pricing: Periscope offers on-demand pricing. They divide it into tiers (Express, Pro), and they offer the Embedded Analytics option. Various programs in Python / R editor availability, custom visualizations, data management functionality and security. Apart from this, you get a powerful data engine and an optional data warehouse to store your data.
Periscope is a partner. Helps you break down data silos and easily visualize analytics-ready data into Periscope Data. Integrate and Periscope data now.
Sisense Pricing: Sisense offers custom pricing upon request. They offer annual contracts that are structured to fit your organization.
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Sisense is a partner. Helps you break down data silos and easily visualize analysis-ready data to Sisense. Join and sync now.
The key point: Periscope and Sisense offer an engaging SQL environment for SQL-savvy and savvy users – if you’re not SQL-savvy, you might want to turn to other tools. SiSense can handle massive databases and datasets quite easily, plus it’s simple to design and customize.
Google Data Studio’s business intelligence tool is easy-to-use, intuitive, and works best for people who aren’t typically analytically minded. That means if you’re a digital marketer looking to create branded reports that turn your customer data into visual insights that are easy to share and understand, you’ve come to the right place.
Works seamlessly with Google Data Studio, quickly integrates to pull data from multiple data sources. However, if you’re a seasoned data hound looking for in-depth and complex reporting, it might not
A. J. Meadows
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