Microsoft Business Intelligence Tools For Aesthetic Workshop 2012 – Mapping art on a knowledge graph: Using data to explore relationships between visual objects in Renaissance art
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Microsoft Business Intelligence Tools For Aesthetic Workshop 2012
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Received: 8 June 2022 / Revised: 27 June 2022 / Accepted: 29 June 2022 / Published: 30 June 2022
The past decade has been a time of great progress on the World Wide Web, and this progress has manifested itself in many ways, including both the spread and expansion of Semantic Web technologies and the advancement of the aesthetics and usability of Web user interfaces. Online media have often been popular destinations on the Internet and thus are expected to be at the forefront of innovation, both in terms of incorporating new technologies and evolving their interfaces. In this study, various web data mining techniques were used to collect current and archival data from news websites that are popular in Greece in order to track and record their progress over time. This collected information, which took the form of a site’s source code and an impression of its home page at different times over the past decade, was used to identify trends in Semantic Web integration, DOM structure complexity, number of graphics, use of colors, and more. The trends identified were analyzed and discussed in order to better understand the media industry’s ever-changing presence on the web. The study concluded that the introduction of Semantic Web technologies in online media was rapid and extensive, and that the structural and visual complexity of the website showed a steady and significant positive trend, accompanied by an increased observance of color harmony.
Media industry; online media. news websites; Web data extraction; Semantic Web? Web aesthetics? Web Files. Worldwide web
Journalism was one of the first fields to make the transition from the physical realm to the online digital space, beginning with the appearance of the Wall Street Journal on Bulletin Board Systems in the 1980s . Once the World Wide Web began to gain popularity, newspapers began to be published online as well, with the Palo Alto Weekly available on the Web as early as January 1994 . At first, print content was identically reproduced on the web, but after a short time, some publications began to be produced specifically for the web, thus dramatically changing the way media produced and distributed their content according to Karlsson and Holt [2. ]. By the year 1999, more than 20% of the content of American online newspapers was web original, as claimed by Deuze’s research in the same year . Since then, online media have harnessed the power of the web to provide journalistic content with features that only it can provide, namely interactivity, immediacy, hypertextuality and multimodality .
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At the turn of the millennium, Tim Berners-Lee proposed the Semantic Web, an extension of the World Wide Web that included content that can be retrieved and understood by machines, introducing the idea of a machine-readable Web . In the field of Journalism, as reported by Fernandez et al. point out, in order to meet customers’ needs for information freshness and relevance, the use of metadata has become widespread . Furthermore, the use of additional Semantic Web technologies as suggested by Fernandez et al. set to increase both media productivity and revenue . Heravi and McGinnis proposed the use of Semantic Web technologies, combined with Social Media technologies, to produce a new Social Semantic Journalism framework that combined technologies that could work together to identify valuable user-generated journalistic content [ 6].
However, the evolution of the web is not limited to the fields of content diffusion and machine readability, but also applies to the fields of aesthetics and usability. As Wu and Han point out, both aesthetics and usability show a strong relationship with potential user satisfaction . King et al.  argue that there is a significant relationship between the visual complexity of a website and its influence on users’ first impressions. This is particularly important in media, as King’s research specifically links increased visual complexity to user perception of information and engagement elements . This perceived informativeness is an important quality when relating to a news site. In addition to complexity, usability and compatibility with multiple devices have also evolved through the evolution of website layout techniques over time, as studied by Stoeva . The way information is presented on a web page is constantly changing.
In addition to complexity and layout, color also plays an important role in influencing user impressions. In many cases, researchers have found that the colors used on a website can evoke emotional responses and feelings that can lead to outcomes regarding the credibility and attractiveness of a website or even overall visitor satisfaction [7, 10 , 11, 12]. Talei suggests that these emotional reactions are a result of human natural reactions to colors as they are encountered in natural life . In addition to colors as individual factors that elicit an emotional response from users, White suggests that color combinations can also have a similar effect and proceeds to study the case of shapes that use complementary colors  leading to conclusions about how specifically complementary colors lead to an increase in user pleasure.
In order to keep track of how media sites are evolving alongside the evolution of web technologies and aesthetics, it is not enough to just look at modern sites. Instead, what is needed is a comprehensive overview of each site’s journey over the past few decades. Brügger coined the term “site history” as a combination between media history and Internet history, where the individual site is considered the object of historical analysis instead of the medium . Then the website, which plays the role of a historical document, will be archived and preserved and then handed over as historical material . This type of historical material is the means through which aesthetic trends and adaptation of the Semantic Web of media can be traced through archival data mining.
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RQ1. How has the integration of Semantic Web technologies (SWT) progressed in recent decades? When and to what extent were various technologies implemented?
RQ2. What trends in website aesthetics can be identified regarding the complexity of websites, the use of graphics, and the use of fluid or responsive designs?
RQ3. What primary colors and color schemes are prevalent on website homepages? Have they changed over the years and are there consistent trends that can be inferred from such changes?
In order to investigate these questions, large amounts of quantitative data were collected from real public media on the World Wide Web, based on their popularity in Greece. Previous versions of these websites were retrieved through the use of a web service that offers archival information on websites. With this data in hand, a comprehensive understanding of the SWT adoption landscape and overall aesthetic trends can be achieved. The method of collecting and analyzing this information will be presented in the next section.
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Stage 2: Current and archive information from these websites was collected through the use of a website archiving service. This information included the HyperText Markup Language (HTML) code of a website’s home page as well as a screenshot of that home page.
Stage 3: Using a web data mining algorithm, information was captured on the use of SWTs, website complexity, graphic use, and website suppression or fluidity.
Stage 4: Using an image analysis algorithm, information about the colors used was extracted from the website screenshots.
The methods and decision-making process behind each stage will be
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